Bluestone Welcome to our Neighbourhood – 60s TV Spot
Bluestone Resort have been seeing incredible success year on year, and as a result, their yearly target was big. We were tasked with creating an integrated campaign that could help deliver on those targets.
From an execution perspective, we wanted to stand out amongst the holiday advert wallpaper with an idea that would resonate with parents.
We leaned into an approach that borrowed from MTV Cribs - something that our target audience would have grown up with – but showed the the resort through the eyes of the kids. Because after all, happy kids, happy parents.
Bluestone Welcome to our Neighbourhood – Posters
Bluestone Welcome to our Neighbourhood – Outdoor Hoarding
Bluestone Welcome to our Neighbourhood – Social Carousels
Once visitors had visited the website, we were able to retarget them with further short-form videos to give them extra nudge and encourage viewers to book.
