Salute Your Captains – Captain Morgan

Tasked with tapping into the growing personalisation trend in consumer products, we created a series of personalised bottles to celebrate the different personalities within friendship groups.

Captain Morgan Rum – Personalised Labels

Consumers were able to customise labels to whatever they wanted, so they could celebrate the unique captains within their own crew.

Captain Morgan Rum – Create Your Own Label

The idea was liked so much that the global agency were tasked with adding a bumper to their most recent advert to help launch the idea.

Captain Morgan Rum – New Label TVC Bumper

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